Oliv

OLIV | UXUI designer | 2025

Designing for end consumers who moved to the US and struggle to find culturally relevant information, I helped solve product challenges and user pain points unique to the local community mobile app, including:
• Need for IA reconciliation
• User fatigue due to static content in the default view

As a single designer, I redesigned the OLIV mobile app refresh and new features to boost engagement, including:
• IA
• Map & list interaction
• Navigation pages & filters

The goal was to design fresh, community-related local content in a more dynamic and refreshing format, to help users easily find what they're looking for in one place.

I work closely with the CEO and COO. The designs are being implemented now.

Designing for end consumers who moved to the US and struggle to find culturally relevant information, I helped solve product challenges and user pain points unique to local community mobile app including:

• Need of IA reconcilation
• User fatigues from stucked content at default view

As a single designer, I redesigned OLIV mobile app refresh and new features to boost engagement including:

• IA
• Map & list interaction
• Navigation pages & filters

The goal was to design fresh, community-related local content in a more dynamic and refreshing format, to help users easily find what they're looking for in one place.

I closely collaborated with 2 CEOs who are a design director and a founding engineer. Currently the company is implementing my designs.

Home

Before

After

Optimized for users to catch up on what's happening in the community and focus on browsing by removing the redundancy in IA.

When they have a specific intent, they can easily navigate to other pages via the navigation bar.

Places

Before

After

Before

After

Before

After

Before

After

The map was set as the default view to optimize the delivery of locality-related information, prevent repetition, and keep the experience fresh.
‍

Icons can spark curiosity by showing what’s around the user, and also help them plan their path, for example, they might think, 'I’ll grab a meal here, get coffee there, and then head over to pray.
‍

Card type acts as a bridge between the map and the list, making nearby detailed information easier for users to see.

Page Navigation & Filter

Before

After

The sorting mechanism I aimed to carry through was a holistic design decision:
applying top-level page navigation consistently across all main pages to ensure a unified experience.

Given culture and context, I established that filter options should reflect selections made on the high-level page

Shop

Before

After

Anticipating a growing number of items in the shop, I focused on enhancing browsability, where filters and page navigation played a critical role.

What I learned

Through reconciling the information architecture, I realized the importance of making design decisions with future scalability and product expansion in mind.

For high-level decisions accordingly, I considered consistency across the entire product beyond a single screen

For efficient design, I identified which parameters could be easily adjusted based on engineering constraints and resources.

This experience helped me better understand where to innovate, how to benchmark relevant patterns, and what to prototype for validation.